Are you a service-based business owner dealing with self-doubt, anxiety or another emotional challenge?
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The Path To a Rich and Meaningful Business, One That Gives You Purpose, Profit, Passion and Play Starts With YOU
It's the middle of the night...
And you are again, tossing and turning, with endless questions, scenarios, and worries plaguing you...
”What am I doing wrong?”
”Why do they have a great business and I don’t?”
“How did I ever think I could do this?”
Each day you find yourself struggling more and more. Your original vision of creating a rich and meaningful business that would create an even more rich and meaningful life slipping out of reach...
And, as self-doubt, stress, and overwhelm take a stronghold, and your energy is dwindling, you know...
There’s got to be an answer but where...?
You've taken the business development programs. You’ve consulted with your collegues. You’ve implemented the strategies. You’ve tried again and again...
Yet, there’s still something (or somethings) that are not quite right.
You're struggling each day with your niche or your messaging or your marketing
Changing your mind on the problem you solve or the people you serve or the services you deliver
Overwhelmed keeping everything straight: The tasks, opportunities, the clients
Feeling out of integrity, imposter syndrome or disapproving of yourself for how you have to enroll or sell
Constantly looking outside of yourself for the answer, ruminating, worrying, searching
Beating yourself up, overworking yourself and piling on the pressure to the point of exhaustion or complete loss of motivation...
And, you're losing confidence in figuring this out...
Which may mean walking away from your dream of being a business owner and perhaps your very purpose.
You've Achieved A Lot.Deep Down You Know You Can Do It.
The fact that you haven't achieved your vision of a fulfilling and profitable business isn't your fault.
The one-size-fits-all business development approaches and
The hyped-up, false promises and
The positive thinking, advanced mindset and law of attraction strategies
Have Failed You.
You've heard the claim...
"If you use THIS method, THIS perfect way, and vizualize what you want and think positive thoughts, you’ll attract all of the clients you want, getting a 6 figure business in 6 months, working just 3 days a week."
And THAT is going to help you make a big impact!
serving people all over the world which will make your deleriously happy!
establish you as the expert which will make you really respected!
make gobs of money so you can buy that mansion and live the life of your dreams!
admit you into the Cool Kid's club so you finally BELONG!
as you sit on the beach drinking Mai Tais because you have a team that does all of the work for you.
These claims and expectations are TRAPS. And, they are *easy* to get caught up in as they trigger our basic human survival needs to belong, feel valued, feel worthy, happy, and secure.
And as you attempt to accomplish all of this you'll fall ito more TRAPS such as the I'M NOT GOOD ENOUGH TRAP or the DO MORE, BE MORE TRAP.
No matter how good the methods are that you've learned you need the skills to notice, name and neutralize the TRAPS (because you will fall into them. The survival system of your brain will lead you into them.)
Falling into the TRAPS leads to frustration, overwhelm, discouragement, stress and blocks you knowing how to create a rich and meaningful business (and life).
6 Some Of the 15 TRAPS
THE FREEDOM TRAP
owning a business will create a life of freedom.
THE EGO TRAP
building a business will admit you into the cool kids club.
THE BIG IMPACT TRAP: playing BIG will create the impact you want to make.
THE BIG LEAP TRAP: becoming the “go to person” will get you all the clients you ever want.
THE SUCCESS TRAP: creating a 6 figure business will solve all of your problems.
THE MONEY TRAP: making lots of money will make you happy.
I get it...
I built a multiple 6-figure coaching business empowering women to achieve their life and business goals.
It was amazing. Until it wasn’t.
Every time I created something good it eventually wasn’t good enough.
Every program launch, every program completion, every large event or workshop I completed left me wanting more... and more... and more...
Because no matter how much money, success, or spotlight I got... I STILL felt Incomplete. Unworthy. Unsuccessful.
So, like any skilled addict I continued drinking the kool-aide doing launch after launch after launch... building an even bigger list... writing an even better website... spending enoumous money in marketing photos and video production.
I spun on a cycle of disempowerment...
The more successful I wanted to feel...
The more perfect I thought I needed to be...
The more I of a workaholic I became...
the shame, confusion, fear, fatigue, pressure led me to complete physical, emotional and spiritual burnout.
I was shaken... I lost my confidence.
I had to stop.
I closed my business in it's 10th year...
I stopped marketing and enrolling.
I settled my debts.
Let my team go.
Closed my accounts.
Graduated my clients.
Referred prosepective clients to others.
Stopped mailing the 25,000 actively engaged business owners on my list.
And got a full-time job until I had enough B2B business coaching contracts to sustain me... while I figured out what the heck happened.
What I know now is...
I was ensnared in the TRAPS. Practically ALL of them.
The Ego Trap. check!
The Success Trap. check!
The Money Trap. yep! check!
The Expert Trap. that one too!
Oh, and The Perfection Trap. Lest we forget that one.
I did everything "right" to build my business and I was by many definitions "successful."
But the EGO TRAP told me that I wasn't because I wasn't known enough. The MONEY TRAP told me I wasn't because I hadn't achieved 7 Figures. The EXPERT TRAP confirmed I was not because I hadn't written my book yet. The PERFECTION TRAP told me I wasn't because I was making mistakes.
And instead of listening to my market and building the strengths of my business I kept changing things.
The TRAPS falsley increased the gap between where I was and where I thought I needed to be to feel successful, wanted, secure and belonging.
So I needlessly struggled, overworked myself, said yes to too much, created a lot of overhead and eventually closed my doors feeling like a failure.
Now I know that creating a rich and meaningful business is less about strategy and more about inner game: The ability to be unshakably confident to stand in your truth, embrace your strengths, build your business by listening to your market and your inner guidance and to never, ever stray away from your personal values (kinda like feeding Gremlins after midnight. It doesn't end well.)
Building a Business Isn't Rocket ScienceIt Requires 5 Non-Soft Skill Sets(I partner with some really great business coaches I happy to refer)
Marketing
This includes niching, messaging, branding, and all the ways that you get the message about your service to your audience.
Sales
The ability to effectively engage in sales activities that lead to selling (or enrolling) into your services
Delivery
Deliver high-quality products or programs that fulfill on the promise and commitments made.
Planning
Planning, prioritizing, strategizing and time managmnet. Abilty to keep your everything organized.
Systems
Planning, prioritizing, strategizing and time managmnet. Abilty to keep your everything organized.
These Skills Sets Alone Do Not Gaurantee Success...
Because in addition to getting seduced by the TRAPS, ultimately it's your market who "decides" what they want from you and are willing to pay for.
This means is no matter how "proven" the methods are that you are using to grow your business and how skilled you are in using them, it’s your market who will determine how long it takes to build a thriving business and the roadmap for doing so. This requires willingness to "iterate your way to awesome" as my friend Marisa Murgatroyd says (she is one of the best business coaches around BTW).
There is no "fast path to cash," "silver bullet," or "magic formula." As another friend of mine, Adam Urbanski, would say, "You've gotta do the work." (He's another awesome business coach).
As you are testing, tracking and tweaking your offers, you need to receive market feedback with openness, discernment, and without taking it personally.
You can’t make critical feedback about YOU… your worth, your value…
You can't make it mean that you will never be successful.
You can't make it mean that you are stupid, unwanted or a loser.
You can't let the TRAPS fool you into thinking the gap is too wide, deep and far.
You can't let the TRAPS fool you into forgetting what you've accomplished, who you are, and what you stand for...
You can't let the TRAPS distract you from your mission and purpose...
You need to be Unshakably Confident.
Ready To Break Free?
Your mission should you choose to accept it is to learn how to free yourself from the TRAPS and get unshakably confident in 8 weeks time so you can create the rich and meaningful business (and life) you were born to create.
Here's What You'll Receive When You Enroll Before Our Enrollment Period Ends In...
Module 1
Benefits statement goes here
Discover your unique set of traps to watch out for and what to do when you get caught up.
Learn how to work the way your brain works so you can get your Work into the world.
Explore your vision for your business.
Module 2
Benefit Statement for Module 2 Goes Here
Notice it, Name It, Neutralize It
Personal Values - new vision for your business. MISSION STATEMENTS
CoD
Module 3
Benefit Statement for Module 3 Goes Here
Defusion, Unhooking, Dropping Anchor
The power of appreciation
Your strengths
Module 4
Benefit Statement for Module 4 Goes Here
MindFuel tools for when yout need a Rapid Reset.
From trigger to empowerment.
Defusion tools.
FEAR - is your friend
Introducing
Awesome Program Name
Today $497
(Normal price $997)
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Our 30-Day Program Success Guarantee
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“This is where your testimonial quote will appear when you use this module.”
Free directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long
Sarah Valero
Air BnB
“This is where your testimonial quote will appear when you use this module.”
Free directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long
Sarah Valero
Air BnB
“This is where your testimonial quote will appear when you use this module.”
Free directories: directories are perfect for customers that are searching for a particular topic. What’s great about them is that you only have to post once and they are good for long
Sarah Valero
Air BnB
Introducing
Awesome Program Name
Today $497
(Normal price $997)
mixtape hella lomo wolf meggings Truffaut Odd Future Pinterest crucifix twee whatever Tumblr umami swag normcore Williamsburg PBR&B trust fund chillwave.
A Couple of Last Inspirational Thought Before You Go
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Kitsch farm-to-table humblebrag chambray post-ironic slow-carb glossier tacos waistcoat portland narwhal irony. Air plant migas celiac.
Kogi retro post-ironic food truck vice polaroid tousled jean shorts. Before they sold out kale chips pickled meh austin.
Pop-up coloring book succulents, poutine tattooed live-edge gastropub thundercats vexillologist single-origin coffee tumeric letterpress. Chicharrones meditation listicle mumblecore post-ironic, squid raw denim twee ennui.
How to make this program pair well with Adam and Marisa's coaching programs?
Their clients get overwhelmed, stuck, frustrated, discouraged... unconfident.
What TRAPS are getting them this way?
(I'm marketing to TWO audiences: B2C and potential biz coaching partners)
What I now know is the TRAPS LEAD TO feeling shaken up and totally unconfident which means either 1 of 3 scenarios:
No Action: which means No Business
Unaligned Action: which means a Business that eventually kills you
Inconsistent Action: which means a Business that burns you out
WHAT IF it's not about the TRAPS - getting caught in TRAPS...
But its about falling into the GAPS? and that triggers the fear, frustration, overwhelm?
The Money Gap (i've invested money - i need to make money... i need money now)
The Reality Gap (i see where i want to be and whats possible but i'm stuck in the reality of where i am - which is not where i want to be)
The Freedom Gap (i have a job, a side-gig and i'm builglin my biz on the side. i need more freedom to deveop my business)
The Clarity Gap (I think i'm clear, but then i get confused, i self-doubt, change my mind, think i'm clear)
Need to get comfortable with the GAPS... take valued action to get out of them.
When in the GAP - easy to spin on a CoD... I'm unclear. I feel frstrated... I tell myself XYZ... I adopt disempoing mindset... I take disempowering action...
GAPS and TRAPS
The GAPS (money, freedom, team)
The TRAPS "define" where you want to be - unrealistically. You strive for expert status because you think it will make you a client magnet.
Where you are currenly is UNKNOWN. You want to EXPERT. So you struggle, pressure yourself, study, as fast as you can... to close the GAP NOW.
The TRAPS are the EXPECTATION - focus on the end results. Do this today to get this tomorrow... TRAPS are beliefs. THis = success, happiness, security
The GAPS create the FEELINGS you don't want to feel. in the GAP I'm not happy, successful, secure... but when I close the GAP and GET THERE... I will have these things.
TRAP: Team will do everything for you. You will work less, make more. Feel less stressed AND more successful becuase you have people working for you. You will be the TOP DOG. The ultimate leader. You will have ARRIVED.
GAP: Right now you only have YOU. You are doing it all. You are tired. YOu feel overworked. Resentful.
TRUTH:
Cycle of Disempowerment
TRAP: money = security and happiness (you WILL get cuaght up in TRAPS - you WILL spin on COD. Because buildling a business takes time, energy and money, and ultimately its your market that decides (so it requires a lot of rinse and reapeat)
TRIGGERS: not making enough money; client falling off; someone else charging more and gettng it; ec not converting
FEELINGS: insecure, unhappy, frustrated, impatient
THOUGHTS: i'm a loser; this won't work; i need to make money now; i'm going to go broke; I better quit; Get a job
MINDSET: dire straights destitute
BX's: work on the business more; come up with better ideas; update website again; try to get premium prices; work late into the night; take anyone who will pay you; uplevel; invest in better marketing
PERFECTION TRAP
PLEASE EVERYONE TRAP
REplace TRAPS with Values.
REPLACE + thinking with Defuions/Unhooking/Acceptance
Stay open
Take meaningful action
Awareness of the results of actions wo taking it personally.
You Do Need to
1.) reduce stress and worry so you can apply your full creative potential to client generating activities and show up rested to facilitate high engagement programs to ideal clients.
2.) handle painful feelings and thoughts effectively so you can consistently take valued action toward building your business and supporting your clients.
3.) break self-defeating habits so you can establish healthy routines that keep your energy high, your mind focused, and your spirit uplifted.
4.) overcome insecurity and self-doubt so you can confidently be seen (and heard), broadcasting your message to those you are meant to serve.
5.) DELETE? recognize and treasure the entire range of emotions as a business owner so you can turn them back into the message system they are designed to be. DELETE?
HERE's what you don't need:
#1: You don't need to follow someone elses "proven formula." Someone elses formula worked for them - their personality, their market, and the problems they help their market resolve. They discovered what worked for them after much trial and error, until their market decided YES - we want that.
#2: You don't need to invest a lot of money into building your business, to attract high paying clients willing to PAY you. The smaratest business owners in the world invest their money WISELY, based upon a Return on Inventment analysis.
#3: You don't need to heal your core wounds to have a successful business. NOBODY would be in a business if this were true. To be alive is to have core wounds. Better to accept that and learn tools to use them in your favor versus try to get rid of them. (If you disagree, take a moment and ask yourself, why you still feel "wounded" from your past after all of the attempts you've made to "heal" them.)
#4: You don't need to feel motivated or passionate to take meaningful action on your business. The ACTION of motivation and passion creahte the FEELINGS of motivation and passion. You can take just ask much action when you "don't feel like it," or feel "uninspired" as when you do.
#5: You don't need to use a special time management, priority setting or planning techniques. You just need commitment and need to work the way your brain works so you can get your Work into the world.
#6: You don't need to identify your weaknesses so you can improve them. Focusing on your strongest strengths leads to a rich and meaningul business you will enjoy for a lifetime.
Stengths, Appreciation, commitment
#7: Personal Values
#8: Power of Appreciatio
I'm here to show you the way...
In a new way.
With a new approach that is grounded in science. Proven to be effective for... XYZ.
And it's not about a new niche, new website...
Why work with me? MY CRED
This all comes from my 20 years professional experience. Masters Degree...
But don't take my word for it... here's what other business owenrs who have worked with me say...
And it's not about implementing new strategies, redesigning your website, or changing your niche...
It's About Becoming Unshakably Confident so you Can...
Being your own best advisor
Knowing Yourself Fully
Taking meaningful action
Personal Power to step into what you know is right for you.
More on my cred plus cred for the program